Elaine Xu is the director of Travel Development at Dufry North America Division. Building on her experience as director of Travel Trade Development at WDFG in charge of sales and promotions, she develops and maintains business relationships for strategic partnerships. With a focus on China and the rest of Asia, Elaine has been a driving force behind the exponential growth in Vancouver Airport Duty Free retail.

Elaine’s forte is relationship-building. With an MBA and a Bachelor of Commerce in industrial business management from Beijing, China, she has produced and implemented business strategies for expanding and enhancing opportunities between Canada and China, Japan, and South Korea.
Elaine speaks Mandarin.