Welcome to the
Canadian Inbound Tourism Association Plus
Get Connected, Stay Connected
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COVID-19 Impacts: Visitor arrivals gradually improved throughout the year to bring 2022 annual arrivals to 58% of 2019 levels.
Source: Destination Canada
COVID-19 Recovery: CITAP+ is working for you
COVID-19 had an unprecedented effect on tourism worldwide. As we attempt to rebuild, CITAP+ is here to help. It is vital for all those involved in the tourism industry to come together in solidarity, and we are working diligently on an ongoing basis, communicating with various stakeholders and staying on top of the situation.
CITAP+ helps bring the world to Canada
Canadian Inbound Tourism Association Plus (CITAP+) brings international markets to Canada by connecting Receptive Tour Operators (RTOs) with suppliers and Destination Marketing Organizations (DMOs). We are constantly working to improve the business environment for RTOs and their partners specializing in global inbound tourism.
We advocate for changes in the application of regulations and policy by government and government agencies, with a view towards ensuring:
- fair and equitable treatment of all market participants, including much valued overseas clients
- improved safety and security in travel
- respectful and sustainable practises to support long-term growth of the inbound tourism industry
After reopening its borders to international travel in late summer 2021, Canada removed all COVID-19 border
Source: Destination Canada
Among all of Destination Canada’s markets, Japan boasts the highest proportion of travellers visiting Canada between October and March when Aurora viewing is popular. Tour operators also increased new winter products including Canadian Rockies, Christmas in cites and festivals in Eastern Canada.
(Destination Canada 2019 Market Highlights Japan)
Why Join?
Join our association of members from various market segments of the Hospitality Tourism industry who help us further develop Canada as the preferred destination for international travellers. Our members include RTOs, travel agencies, individuals, DMOs, members of the media, and many others. With CITAP+ membership, you have opportunities to network with high-profile industry partners at our dynamic CITAP+ events.
Member Benefits Include:
- Our extensive member directory
- CITAP+ events
- Global market updates
- Educational seminars and workshops
- Advocacy for RTOs
- Exclusive access to our reports and presentations
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In 2022, Mexico (71%), France (70%), and the UK (68%) recorded the strongest recovery toward 2019 arrival levels. The Asia-Pacific region’s recovery was much weaker given continued COVID-19 measures in key markets.