Born in Red Deer, Alberta and raised in Vancouver, BC, Cheryl graduated from UBC with a degree in Economics and Urban Studies. She has worked in the tourism indsutry from 1986 onwards, first with Expo 86, then in Toronto as the Director of Sales for the Metro Toronto Convention Centre, and later with Ontario Toruism in the International Marketing Derpartment. Cheryl returned to BC in 1995 to Salmon Arm and began the developmewnt of MLI as a partner within the company to help grow the student business to Western Canada. During this time, she was a Director of the TOTA Board for several years before relocating to Vancouver in 2005. Cheryl works closely local Inbound Operators as well as overseas agents from Japan,Korea, Taiwan, China, Europe as well as Mexico and South America.