Mission and Focus

At CITAP, we will work to improve the business environment for Asia Pacific Inbound Tourism, through changes in the application of regulations and policy by government or government agencies, with a view towards:

  • Fair and equitable treatment of all market participants, including our valued overseas clients;
  • Improved safety and security in travel in a cost-effective manner; and
  • Respectful and sustainable practises to support the best in long-term growth of the industry

We will openly engage stakeholders and establish partnerships to support these core objectives, without prejudice and in a spirit of good faith.

We will support initiatives that may not be apparently and immediately beneficial to Asia Pacific Inbound business with the understanding that if it helps to improve the breadth and width of Canadian tour and travel operations, regardless of the area or segment it represents, a more robust and varied tour and travel economy in Canada can only bolster prospects for Asian Inbound business in the long run.

Recently the focus has been on four major areas:

  • Canada/China Approved Destination Status Tour Operators Accreditation Program and related.
  • HST: Zero-rating qualifying tour and travel services so they receive equal treatment as other Canadian Exports
  • Improved Access from Asia Pacific Inbound markets (“Open Skies”; rationalized visa issuance by Canadian authorities; trans-border policies)
  • Improved funding for marketing Canada in the Asia Pacific (CTC and other DMOs)


Our Approach

We engage stakeholders to establish common ground in addressing issues with Inbound Asia Pacific Tourism.

We use a “two prong” approach and different partners depending on the advocacy area:

  • Pragmatic, instrumental and operational, “front line” changes in regulations and policy administration that directly and immediately effect daily operations for stakeholders
  • Longer-term strategic initiatives that effect the tone and tenor of business from Asia Pacific.


  1. Enhance communications between members and Provincial and Federal levels of government.
  2. Increase and coordinate marketing investment in partnership with transportation companies, hotels, airline companies and relevant tourism partners in order to promote Canada as an international destination as well as a first quality tour destination for buyers from the Asia Pacific region.
  3. Provide members with the first option to invest in Canadian and Asia Pacific cooperative promotions.
  4. Highlight the importance of the Asia Pacific region and its positive economic impact on the Canadian economy,
  5. Establish and strengthen strategic alliances with various levels of government, sellers and buyers (Canadian and Asia Pacific).


Passed at the Special General Meeting on December 7, 2005 (Original Edition: December, 1996).

The constitutional mandate of the Association is:

  1. to promote Canada as an international tourism destination in the Asia Pacific region;
  2. to promote Canada as a world class tourism destination to travel industry partners in the Asia Pacific region;
  3. to engage in a leadership role in tourism advocacy issues in relation to Asia Pacific; and,
  4. to encourage a unified scheme of categorization/rating for receptive tour operators.

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